On Purpose
Insights and inspiration for the purpose-driven food and farming community.
Q&A with George Siemon, founder and former CEO for Organic Valley Family of Farms
We were lucky to recently connect with Founder and former CEO of Organic Valley, George Siemon, to learn what he loves most about retirement and where he believes organics are headed. We're grateful to him for giving us his time and an update on his life today — and his hopes for the organic industry's future.
Who's Your Master Storyteller? (and we hope you don't say AI)
For about a year, we've noticed a significant uptick in the number of companies hiring for "Master Storytellers" and “Go-to-Market Narrative Strategists," experienced leaders who can strategically weave together the organization’s narrative in a way that is authentic, unique, nuanced and compelling. Maybe you've noticed this, too?
How to Tell a Better Impact Story
A few years ago, a frustrated CEO approached us about helping his mission-driven company better communicate their positive impact. Despite many years and big investments spent to do right by people's health, the environment and farming communities, he didn't think their message was always getting through.
Regenerative Communications Are Evolving: Part 1
The question is no longer whether we are regenerative, but whether we are actively regenerating. This piece examines why outcomes, alignment and accountability must shape the next phase of regenerative communications.
Reflections on the Regenerative Agriculture and Food Systems Summit
Kindship Group’s Founder and CEO, Jamie Lamonde shares her key take-aways from attending the Regenerative Agriculture and Food Systems Summit.