How we helped

Gage Mitchell had worked with Organic Valley on a number of projects that supported the dairy cooperative’s mission in the past, so it was a natural fit for him and his agency, Modern Species, to help develop the brand’s first sustainability report in celebration of their 25th anniversary.

Gage started by working alongside Organic Valley’s internal mission and communications team, led by Jamie Lamonde, to strategize how to brand the report. While Organic Valley and Organic Prairie have established brands, at the time the cooperative, CROPP, did not. After finding the right visual tone, the team established a narrative and flow for the historic report. Finally, Gage and his design team brought the report to life with beautiful, airy layouts, coupled with compelling graphics and eye-catching typography to guide the viewer seamlessly through all the stories and data. Being sustainability nerds, they of course produced the report sustainably as well, using recycled and FSC certified paper, and printing with low-VOC, UV inks.

Following the success of the first report, Gage and his team continued to work with Organic Valley on their following two reports. The second edition featured another beautiful, printed report (complete with a fold-out poster tucked inside), and it also included consumer-friendly companion graphics for social media and slides for the sales team so that the report’s highlights could reach a wider audience. 

For the third edition, Gage and the team broke the mold and went almost entirely online, designing and building out a new sustainability section of the Organic Valley website so that the internal team could make future updates whenever they had new data to share. To help grow Organic Valley’s sustainability work internally, they created a new sustainability department identity, Powering the Good, along with two adorable mascots, Sunny & Buzz, which launched alongside the online report.

“It’s always an honor to work with such passionate companies, but to get the opportunity to help such an iconic and pioneering brand like Organic Valley tell their impact story is the honor of a lifetime.”

— Gage Mitchell

Good results

• 40-60% production savings on printed reports from sustainable design strategies.

• Greenhouse gasses prevented through recycled paper and carbon-neutral printing